ARC
Arc is an Amsterdam architecture studio working mostly in adaptive reuse — new life for old concrete. They had the portfolio to prove it, but no identity or site that matched the confidence of the work.
CHALLENGE
I built the full identity — wordmark, type system, and a dark, photography-led site built around a single rotating project name on the homepage — then rebuilt their site around it.
COMPANY
Arc Studio
SERVICES
Branding
,
Webdesign
TIMELINE
8 weeks
ROLE
Website Design & Brand Identity
WHAT I DID
Developed the full brand identity (wordmark, type, color) and rebuilt the studio's site around a dark, photography-led homepage.
RESULT
First international press feature since the rebrand, and the new site is now the first thing prospective clients mention.
